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tide’s vision is “A world where carers of people with dementia use their voices, and society reflects and responds to their unique needs”

There are an estimated 850,000 people in the UK living with dementia, supported by thousands of unpaid carers. Many carers of family or friends living with dementia report that they receive insufficient support from health and social
care services, leaving them feeling isolated, burnt-out and unable to look after their own well-being. The number of carers is set to increase over the coming years, so it is vital that carers are given the opportunity to speak up for
themselves and come together to raise their profile, voice their needs and influence better quality of care and support at all levels.


Our values drive everything we do:

Transparent – We will have the courage and resilience to remain dedicated to our mission and have the humility to consider alternative ways of doing this where this will lead to greater impact on improving people’s lives.

Tenacious – We will be upfront, open and honest with ourselves and others. to build trusting relationships, we will share our rationale for making decisions and taking actions even when this may be difficult to do.

Inclusive – We will always value the diversity of perspectives, experiences, knowledge, skills, cultures and beliefs that people have to share and contribute in the pursuit of our mission. All voices will be welcomed and all contributions recognised.

Empathetic – We will aspire to always understand the feelings of everyone we work with so that they feel valued and respected.