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About us

Corporate Social Responsibility

Sponsorship is the perfect way to support carers both in your organisation and in the community whilst achieving a route to market and generating positive brand awareness for your company.

The Benefits


Drive business and increase profits


Increase in productivity


Carer friendly and positive employer status


Promote staff wellbeing and happiness


Help to meet your business objectives

The Statistics

5 million people in the UK are juggling caring responsibilities with work. That’s 1 in 7 of the workforce. However, the significant demands of caring mean that 600 people per day give up employment to care for an older or disabled relative.

Unpaid carers are the forgotten workforce that is saving the UK government £13.9 billion a year. Without the dedication, commitment and significant sacrifice of these carers the whole care economy would simply collapse. So we are asking you to help us Care For The Carer.

We are now working with corporations to bring tide to the workplace to help those employees who have caring roles “Bring Their Best Selves To Work”.

If you would like to learn how we can help you become a more carer-friendly organisation by sponsoring tide, please contact our Sustainability Manager Lauren Lauren Barrett -

Dementia Carers

  • 920,000 people living with dementia in UK, with an estimated 700,000 unpaid or family carers
  • Women are 2 - 3 times more likely to provide care for someone with dementia, for longer than 5 years
  • At least, 20% of female carers have gone from full-tine to part time employment as a result of their caring responsibilities – and this is on the increase.
  • 36% of carers spend more than 100 hours per week caring for a person with dementia

tide is a network of carers and former carers of people with dementia.

Choose tide to be your company's Charity of the Year

For examples of how being a carer and working is hard to manage, read these stories:

Read this carer's story...

Read Sarah's Story

Watch Alison's Story

Our partners