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Why Dementia Should Matter to Your Organisation

Dementia is one of the greatest health challenges of our time — and it’s not just personal, it’s professional.

Right now, 1 in 3 people will care for someone with dementia in their lifetime. That means your workforce is already impacted — whether they talk about it or not. Supporting carers isn't just the right thing to do — it boosts retention, resilience, and wellbeing. By partnering with TIDE, you’re standing up for carers everywhere and showing your organisation leads with compassion and purpose.

 

 

 

What TIDE Offers Your Employees — and You

We don’t just take — we give back.
We offer workshops, carer support and awareness training. We help your employees feel seen, supported, and empowered — especially those juggling work with caring responsibilities.

For your brand, we offer meaningful alignment with social impact, visibility across our national network, and opportunities for staff engagement that makes a difference.

Partnerships That Go Beyond a Logo

We believe in relationships, not transactions.
Whether you’re a small business or a national brand, we’ll work with you to co-create a partnership that feels right. From team fundraising and staff volunteering to making sure your carers are supported, let’s design something that matters to your people and ours. Together, we can shift the dial on carer recognition.

Why Your Support Counts

tide is not government-funded. We rely on donations, grants, and partnerships to keep our work going.

Every single pound makes a difference — helping us reach more carers, build their confidence, and give them a national voice.

A corporate gift or sponsorship from your organisation isn’t just generous — it’s an investment in real social change.

Support Us

Influencing as a Group

Grow Your Brand

CDP (4)

Inspire Your staff

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Read Real Life Stories of Carers

Grow Your Brand

 

We are stronger together. That has always been our motto at tide. We all have a role to play in dementia awareness. Associating your brand with one of the few UK charities dedicated to helping carers of people with dementia can be a powerful statement Companies who support tide are playing a vital role in supporting unpaid carers of people with dementia. We can offer you support to ensure your organisation is more aware of concerns regarding caring for someone with dementia.

Inspire Your Staff

 

We are here to help you better support your employees who may have caring responsibilities at home. They will get free access to our involvement network, events, information, and advice. We offer bespoke sessions specifically for carers who are working. We hear how carers struggle to balance caring responsibilities with work every single day. It is vital that employers understand the strain many of their employees may be under. Find out more about our Carer Development Programme. 

Real Life Stories from Carers 

 

Don’t just listen to us. We encounter hundreds of unpaid carers every day who tell us that they simply can’t cope with responsibilities of caring for someone alongside work. Read Sarah’s story about caring for her grandma and working full time.

Our Partners & Sponsors

kiltwalk

Make a donation

Carers of people with dementia need us. And we need you. Please give what you can and donate online now. Thank you for your donation.

Donate today