I am Marketing Manager for tide. I am responsible for all our communications and marketing to help raise our profile. I manage our social media channels and keep our website updated with the great work we do. I believe in the power of a collective voice and want to let carers know how tide can help them by giving them a place to connect and share with others who share similar experiences. I am passionate about creating platforms for carers of people with dementia to have their voice heard and use their lived experience to shape the policies that affect them.
I have been working and volunteering within community arts with older people and people living with dementia.
My role was dedicated to improving an individual’s emotional, social and physical well-being through a person-centred approach. I learned so much about the effects of dementia and how this can impact a person and those closest to them. I also became aware of how vital community support and services are for those affected by dementia. I connected with so many wonderful charities and community groups – it was their tireless efforts and support that made so much of my work possible!
I was quite young when my Granddad was diagnosed with vascular dementia. In learning more about this, I have been able to process how difficult and emotionally draining this must have been for my Grandma and my dad. I realise how much my Grandma must have dealt with alone.
I am passionate about contributing towards a more inclusive society that provides safe spaces and support networks for those affected by dementia.